What Matters Most

If it is a priority then prioritize it. Make it visible and sticky so that you don't have to call it a priority because it clearly lives as one. 

People know what you care about by what you do, not by what you include on the first or last slide of the PowerPoint Presentation. 

Align your behavior, time, and money to what you say matters most. Otherwise, you are mostly kidding yourself and a few spectators who will catch on eventually and be disappointed.